Investigating and Intervening

Session 1 — An Assortment of Toys and Teamwork

The Toy Story — Deducing the Nature and Behaviour of Toys

Session 2 — Investigating News Sources

The New York Times

The Grid Structure of the New York Times

2.The Times of India

The Grid Structure of the Times of India

3. Mother Jones

The Grid Structure of Mother Jones

Design Shapes the World or Does the World Shape Design?

Layouts at a Glance
Factors and Actors Controlling the News

Session 3 and 4 — Digging Deeper

1. The New York Times

2. The Times of India

3. Mother Jones

Moyer’s Sketch Techniques
Perception Measure Map

Session 5–Design Jam

The assortment of objects on Figma
The Expectation and Reality Cycle
  • Image 1 depicts an expectation and reality scenario where one would expect the couple to pay attention to their newborn. The pram indicates the presence of a baby, while in reality, it turns out to be the family’s pet dog. The green-hued background is synonymous of the family spending quality time outdoors.
  • Image 2- A woman making a business presentation is taken seriously because of the nature of her work. The data she collates in an analytical form, the professional outfit she dons and her accessories add to her persona. A symbolic star is portrayed as mnemonic to represent the energy and balance she brings in. The corporate blue sets the mood and context and renders the composition complete.
  • Image 3 - A young woman is seen chilling and catching up with social media updates at the end of a tiring day at college. While one may assume so based on her lazing posture and her lack lustred demeanour, this is our first attempt at drawing an onlooker’s attention to the fact that she could actually be researching important information. The circle is symbolic of people’s perception of a void or lack of productivity. The casual pink marks her state of mind as perceived by a passer-by.
  • Image 4 - Similarly, a bunch of students chatting away could be mistaken for a bunch of students using their mobile to look up a research document. The crowding of the teenagers and their interaction with the phone could be mistaken for a casual, frivolous talk after class. The colour grey aids in depicting the oblivious yet complacent mood of the composition. The idea is central to the judgement a viewer might pass on, looking at the scene.
  • Image 5 - A middle-aged man is taken aback by the representation of news in a card-based format in the newspaper. Something seems amiss as the man tries decoding the analytical data portrayed in a strange format. Does he believe that the news is not accurate owing to its changed visual structure? Or has he absentmindedly stumbled upon a post that he can just browse through on social media? Surely this is an amalgamation. The dull yellow adds to the man’s sense of confusion.
  • Image 6 is the culmination point where the two contrasting scenarios are reckoned worthwhile and that there's more than meets the eye.

Session 6 and 7 — Heading to the Destination

The Design Intervention

Information Architecture
Intervention Idea
Right: Article stripped of its content Left: Article with partially revealed formatting as the reader moves down the page


Introduction of the intervention — Advertisement on Digital Platform

Learning Outcomes and Reflection




Interaction and Service Designer | Graduate Student at the School of Design, Carnegie Mellon University

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Aashrita Indurti

Aashrita Indurti

Interaction and Service Designer | Graduate Student at the School of Design, Carnegie Mellon University

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